Bankers Annuity Web Takeover

Bankers Annuity decided to invest in a web takeover for ProducersWeb.com to promote agents to sell Bankers Annuity’s Interest Plus+ Package. The theme was using growth and climbing to promote the product to the sales associates. We use a complete web takeover with a mountain climber, climbing equipment, calming scenery and creative copy, which all tied into the lead generation form.