Bankers Annuity Web Takeover

Bankers Annuity decided to invest in a web takeover for to promote agents to sell Bankers Annuity’s Interest Plus+ Package. The theme was using growth and climbing to promote the product to the sales associates. We use a complete web takeover with a mountain climber, climbing equipment, calming scenery and creative copy, which all tied into the lead generation form.

Art Direction and Design
Jared Lantzman
Rusty Smart
Creative Director
Jay Blaskovich
Chief Marketing Officer
William Lafontaine
Project Manager
Phyllis Mauro

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