Goal: Create an item to deliver to fans on gameday, which they may use as a collector’s item. The piece was to also promote TE Jimmie Giles’ induction into the Ring of Honor. Hess branding was also needed as the provider of the give-away.

Solution: Ticket, lanyard and collector’s coin. The ticket features a multi-level emboss and silver foil. The piece was also packaged with an official NFL licensed hologram.